Great coffee simply doesn’t “make itself”, however this is exactly what advertisers and marketers want you to believe. They want you to buy your way to a delicious cuppa, and it’s been grinding our gears for many years now.
After taking part in our industry for so long and seeing it’s practices, we’ve had it up to our necks with the lies and the tales these large corporations are spinning to keep you spending money on things you never needed in the first place. Simply put: we can’t take it any longer - so we’re drawing a line in the sand.
The time has come to ‘spill the beans’ and show how you can brew delicious coffee at home and reveal all the innocent little things sabotaging your home coffee experience. In fact, we’ll also tell you exactly what you need to know right now to fix it once and for all!
#1. STOP BUYING STALE COFFEE: What Supermarkets Will Never Tell You
That's right!
It’s extremely difficult to brew great coffee at home if your coffee beans are stale to begin with.
Almost all coffee sold at supermarkets is stale due to the time your coffee spent in warehouses, getting carted around by truck and collecting dust on the supermarket shelf. This results in very little to no crema, watery feel and a weak taste.
(But don't worry, we’ll shortly reveal how you can fix this.)
#2. You’re Brewing With NO RECIPE
Did you know that brewing consistently awesome coffee requires a great brew recipe?
If you were to bake a cake and you accidentally used the wrong amount of flour or water, your cake would taste pretty average.
We often overlook this in our world, but the same goes for coffee.
#3. Your Espresso Machine Is Not Setup To Make Superb Coffee
What if we told you your home espresso machine was working against you this entire time and no matter what you try, you’ll only ever achieve below-average coffee?
I'm afraid this is the reality for most us trying to brew coffee at home. In fact, I only discovered this after a couple of years after I started working as a professional barista!
For example, your machine could be pushing too much - or not enough - water through your coffee leading it to either under extract (under brew) or over extract ( over brew) your coffee. This can give you a plethora of yucky coffee scenarios such as:
Watery or weak tasting coffee
Bitter or burnt tasting coffee
Acidic and really astringent tasting coffee
This is all part to blame for the way your espresso machine is setup at home, and the only way to fix this is with the help of a professional who knows what they’re doing.
So, What Are You Supposed To Do To Solve These Issues And Finally ‘Crack The Code’ To Making Amazing Coffee At Home?
The great news is we are here to help you.
Our team of talented professional baristas are dialling in and practising the art of brewing fine coffee from home and have discovered all the flaws and issues you could be experiencing on your home espresso machine.
In fact, they’ve documented all their findings and insider secrets and can show you exactly what you need to do to brew cafe-quality coffee at home to impress your friends and family.
(Imagine how impressed your in-laws will be?!)
In fact, we’ve just released an exclusive video masterclass you can learn from instantly. All you need to do is support Australian Small Business by rewarding yourself with some quality, freshly roasted coffee from us to brew in the comfort of your home!
In our coffee masterclass, we’ll show you how to use your espresso machine like a pro and how to setup your machine for cafe-grade reliability and consistency.
Plus, we’ll reveal to your our EXACT EASY-TO-FOLLOW BREW RECIPES to create the finest coffee your home has ever seen! Not only that, our experts will walk you through the “forgotten art” of bean care - showing you how to understand coffee freshness, coffee storage techniques and the best ways to ensure your pouring incredible coffee for as long as possible! We will offer you expert brew recipes you can use immediately with your coffee at home to get great results time and time again!